13. February 2019
At the beginning of the year, basic construction of the first of the three residences in the Trio Harrachov project was completed. The complex, set in a peaceful valley of the Kamenice River, offers stylish, alpine-style apartments close to ski slopes, cross-country trails, bike paths, and other services. Svoboda & Williams is the project’s exclusive agent.
Currently, the roof of the first of the three residences is being installed and work on its interiors is continuing. Thanks to their ideal location, the Trio Harrachov apartments are the perfect second home for outdoorsy types and nature lovers. They are also a comfortable alternative to a cabin or chalet in the renowned resort in the Krkonoše Mountains with a wide spectrum of services and year-round sports activities for the whole family (a golf course, tennis courts, or a rope park). The project was designed by the ArchiSPACE studio, which artfully combined contemporary design elements with the typical architecture of the Krkonoše region. The trio of houses thus boasts a freshly modern yet traditional look.
The date of completion depends on the weather conditions in the mountains. Ideally, the units in the first residence will be handed over before Christmas 2019, or no later than in the summer of the following year. The remaining two residences will be completed in the fall of 2021.
Official website of the Trio Harrachov project.
13. February 2019
The Art in Conversation event took place on February 7th, 2019, at Galerie Cermak Eisenkraft in Prague. Participants had the opportunity to meet the art world’s leading appraisers and art collection experts. Galerie Cermak Eisenkraft organized the event together with Christie’s Auction House and the Svoboda & Williams real estate agency.
The founders of Galerie Cermak Eisenkraft, Tomáš Zapletal and David Železný, have been tirelessly working to cultivate the Czech art market and, in order to achieve this goal, communicating with their potential and current clients and having conversations about various aspects of the art world is essential. Thanks to this approach, the organizers elegantly connected the concept behind the gallery with the main topic of the event – Art in Conversation: art and collecting artworks in a wider context, with individual presentations devoted to various facets of this topic.
Lord Snowdon, the honorary chairman of Christie’s for Europe, the Middle East, Russia, and India, spoke at the event. Important speakers included other Christie’s members, such as Jason Carey, the Head of the Impressionist & Modern Art Department, and Anna Povejšilová, who is an Associate Specialist in the same department. In order to appraise a work of art, it is necessary to have deep expert knowledge, and professional experience can greatly speed up the process of selection. Christie’s offers the helping hand of an agent who can help you select the right investment, which the purchase of a valuable work of art undoubtedly is.
A highlight of the event was the viewing of František Kupka’s painting La cathédrale, which will be included in the coming auction, the Impressionist and Modern Art Day Sale, which will take place on February 28th, 2019, in London. Kupka’s painting will be auctioned off together with works by Pierre-Auguste Renoir, Pablo Picasso, or Alberto Giacometti.
Christie’s global business includes the Christie’s International Real Estate network. Svoboda & Williams is an exclusive affiliate for the Czech Republic and Slovakia.
11. February 2019
Many new members have joined the Svoboda & Williams team. Věra Urbanová is the new Property Department Manager, and the Sales, Residential Rentals, and Commercial Leasing divisions as well as the Analytics Team all hired new employees.
Věra Urbanová, who graduated from the University of Finance and Administration with a degree in marketing and economics, is the new Property Department Manager. She previously held the same position in the Bohemian Estates International company, where she led a 12-member team and managed over 800 long-term and short-term rental properties.
Our new residential sales agents are Michal Prskavec, who graduated from the Law Faculty of the Charles University and has been working in real estate for the last 15 years, Kristina Georgiu, who gained work experience in New York where she worked as a Senior Designer for German Kitchen Center, and Jitka Laslofi, whose previous work experience was in HR and who has an economics and management degree. We welcomed Maria Sherstiuk, a graduate from the Faculty of Arts at the Charles University, to the position of administrative support in the sales department. Maria came to Svoboda & Williams from our sister company Offices Unlimited, where she was an office manager.
Sonja Liasovská, who recently graduated from the British Teesside University branch in Prague, joined the residential rentals team as a junior agent. Kateřina Mazúrová, who has experience in the tourism industry in Calgary where she received a degree in Business Administration, and Michaela Prchalová, who until recently worked as a receptionist for Svoboda & Williams and graduated from the Prague Conservatory in the field of acting, currently hold the same position.
Petr Jurza who joined the commercial leasing division, gained previous professional experience in this segment in Real Spektrum. Petra Šimoníková, whose previous experience was in Česká pojišťovna (Czech Insurance Company), where she worked in corporate and industrial insurance, is a new member of the Analytics Team.
16. January 2019
Svoboda & Williams, in cooperation with the VR Musashi creative studio, is introducing an interactive mobile app for iOS that lets you view and explore properties in augmented reality.
The VR Musashi studio demonstrated its innovative approach during the preparations for the unique Czech Innovation Expo fair. Through virtual and augmented reality technology, it created a presentation on important 20th century Czech inventors, scientists, and innovators. During the fair, it developed Prague Histories, which guides you through an interactive walk around the city. VR Musashi used a similar approach when working with Svoboda & Williams on presentations of the Šárecký dvůr residential project. One result of this cooperation is the new Šárecký dvůr AR mobile app that uses augmented reality technology to allow you to browse through the model of the project on your phone or tablet. It is an interactive addition to our catalog, which will transport customers to the property they are considering to buy in an instant.
The application is highly intuitive, and, thanks to the ARKit 2.0 technology, it can display a 3D model of an apartment or entire residential project on any surface. Prospective buyers can therefore imagine the property in much greater detail than they can simply on paper, and they can also look around individual rooms using 360° spherical visualizations. The presentation also includes the exterior, two show flats, and the current unit list.
Alongside the mobile app, a full-fledged VR model of Šárecký dvůr was also created in collaboration with VR Musashi. The model is available upon agreement with a real estate broker. In the future, Svoboda & Williams will use this type of presentation as part of its marketing services for all larger residential projects.
07. December 2018
Svoboda & Williams is Launching the Sale of Apartments in the Orelská 13 Residential Project in Vršovice
Svoboda & Williams has been exclusively retained to launch the sale of 19 apartment units in the Orelská 13 residence, which consists of a fully reconstructed Art Nouveau building in the old part of Vršovice, only a few steps away from náměstí Svatopluka Čecha square.
The Orelská 13 residence is located close to architect Josef Gočár’s iconic Functionalist Church of St. Wenceslas on náměstí Svatopluka Čecha square, near the charming Heroldovy sady park. Krymská Street (according to the The New York Times one of the 12 most popular streets in Europe), with its unique cafes, bars, and galleries, is close-by. In the last decade, Vršovice gradually transformed itself into an attractive neighborhood with a vibrant cultural and social scene. The Orelská 13 residential project is also contributing to this trend. Originally built in 1911, the renovated Art Nouveau building includes a courtyard with an abundance of greenery. All of the improvements are based on the best architectural practices from the early 20th century while meeting the demands of contemporary urban living standards and modern interior design.
The Orelská 13 residence includes 15 one-bedroom apartments ranging in size from 40 sq. m. to 58 sq. m., two larger apartments (one-bedroom and two-bedroom) with their own gardens, and two newly built attic apartments with galleries and terraces that face the courtyard. The project also includes a freestanding garden house with a surrounding plot in the courtyard. The units boast smart layouts, replicas of original casement windows with insulated glass, replicas of double-wing entrance doors, and central heating. Each apartment comes with a storage unit in the cellar. The building will be completely refurbished, updated, and rewired, a new elevator will be installed, and the common areas and garden will be renovated.
Due to the prevalence of smaller sized apartments, Orelská 13 is ideally suited for individuals and couples who are drawn to and inspired by the special atmosphere and endless lifestyle opportunities that Vršovice has to offer. The residence is situated on a quiet street close to Moskevská Avenue, full of restaurants, cafes, and shops, which was revitalized in 2014 and is now the social center of Vršovice. Moskevská is connected to Heroldovy sady park and the reconstructed Rangherka House, also known as the Vršovice Castle, as well as celebrated Krymská Street.
The apartments will be offered in the state of white walls (prior to the completion of the final surfaces) with the exception of the attic units, which will be move-in ready. The handover of the apartments is scheduled for March 2019 (1st phase – 1st to 5th floor), and October 2019 (2nd phase – attic apartments and apartments with gardens). Potential buyers will have the opportunity to view a show flat in March 2019.
Official website of Orelská 13.
30. November 2018
Svoboda & Williams is the winner in two categories at this year’s CIJ Awards Czech Republic. Apart from – just like last year – winning in the Best Local Power Broker Team category, the company also won in the Best PR & Marketing Campaign category. The award ceremony took place on Thursday, November 29 at the Prague Marriott Hotel.
The prestigious CIJ Awards Czech Republic are annually presented by the Roberts Publishing Media Group, s.r.o., a publisher of printed and online news covering real estate business in the region of Central and Southeast Europe. In the segment of commercial real estate they are the longest running awards in the Czech Republic. The aim of the CIJ Awards is to draw attention to exceptional projects, companies, personalities, transactions and campaigns from the world of real estate. This year companies competed in 35 categories.
"I would like to thank the whole Svoboda & Williams team, our clients and everyone who voted for us. I am especially delighted that the jury awarded our marketing campaign for the Šárecký dvůr residential project which combines virtual and augmented reality presentations with more traditional forms of marketing,” says Prokop Svoboda, Managing Partner at Svoboda & Williams, about winning the prestigious awards.
25. November 2018
On Saturday, November 24th, the 6th annual SVOBODA & WILLIAMS CUP charity futsal tournament took place in Aréna Sparta – Podvinný Mlýn. A total of 12 teams representing the leading companies from the world of real estate competed to win the the Svoboda & Williams challenge cup. The winner this year is the CPI Property Group's team. The tournament raised CZK 252,832 in support of the Tereza Maxová Foundation. The amount was symbolically handed over to Terezie Sverdlinová, director of the foundation, and Renata Lagmannová, ambassador of the TERIBEAR project.
The teams that participated in this year's SVOBODA & WILLIAMS CUP were from the Accolade, Albatros design, bpd development, CBRE, Colliers International, CPI Property Group, CRESTYL GROUP, CTP Invest, Československá obchodní banka, Jones Lang LaSalle, and Knight Frank companies, together with Svoboda & Williams, the tournament organizers. The Svoboda & Williams cup went to the CPI Property Group's team, who defeated ČSOB's team in the final game. CBRE's team took home the bronze medal. The best player of the tournament award was given to Vít Kala from CPI Property Group, and the best goalkeeper of the tournament award went to Petr Soukup from CRESTYL.
Thanks to the voluntary contributions from the participating companies and profits from the sale of tickets to the charity raffle, this year's SVOBODA & WILLIAMS CUP managed to raise a record CZK 252,832. The entire amount will go to the Tereza Maxová Foundation, which helps disadvantaged and abandoned children and enables them to lead healthy and safe lives in a family environment.
The Tereza Maxová Foundation used last year's proceeds to support the HoSt Home Start ČR non-profit organization, whose goal is to create a healthy home environment for children and families through regular visits by their team of volunteers and therapists.
Like last year, the SVOBODA & WILLIAMS CUP organizers managed to create a pleasant social event for the whole family. Tučňákov, a kindergarden working with a unique multisensory program for kids, created fun activities for children. Prague Catering prepared refreshments for the players and fans, who could take part in a charity raffle. Its main prizes were a voucher for renting a car for the weekend from the Invelt company, two vouchers for accommodation for two nights in an apartment in Masarykova30 in Brno, and a voucher for a romantic stay at the Dobříš Chateau.
Raffle prizes for the participating teams and individuals were kindly donated by the tournament's sponsors: deelive design store, Diamond Spot, BarberLand, BodyID, Luxury Dry Cleaning, Endorfin, Dobříš Chateau, Prosek Bobsleigh Track, Klenota, PRAGUE STAY – Masarykova30, TERIBEAR, INVELT, La Femme MiMi, Gordana Glass, Organics by Filip Gregor, Lázně Pramen, the National Gallery, YES Visage, the Tulip Skate Shop, and La Cave D'Adrien. The tournament's best forward player won a voucher for CZK 10,000 from the deelive design store, and the best goalkeeper won a voucher for the same amount from Diamond Spot.
CZech Sport Media helped organize the tournament.
17. October 2018
Svoboda & Williams, the project’s exclusive agent, is launching the sale of 39 alpine-style apartments situated in the attractive location of Harrachov, a picturesque resort town in the Krkonoše Mountains. The Trio Harrachov project, which consists of three apartment buildings, will be set in a peaceful valley of the Kamenice River just a few steps from a ski slope, cross-country trails, and bike paths.
Thanks to their location, the Trio Harrachov apartments are an ideal second home for outdoorsy types and nature lovers. They are also a comfortable alternative to a cabin or chalet in the mountains. Situated in a renowned Krkonoše resort that offers a wide spectrum of services and sports activities for the whole family year-round (including a golf course, tennis courts, or a rope park). Ideally suited as rental apartments, they are therefore a perfect investment opportunity. The project was designed by the archiSPACE s.r.o. studio, which deftly incorporated contemporary elements with the typical architecture of the Krkonoše region. The trio of houses thus boasts a freshly modern yet traditional look.
Each house includes 13 cozy, mostly south or southeast-facing apartments with layouts ranging from studios to two-bedrooms, and floor areas from 25 to 88 sq. m. Most have a balcony or a terrace and their own parking space, and boast views of the Kamenice River and the opposite forested hillside. The units are sold in a finished state, including triple-glazed insulated windows, high quality wooden floors, and security doors.
The first mountain residence will be completed in the fall of 2019, the remaining two will be finished in the spring of 2021.
Official website of the Trio Harrachov project
15. October 2018
Svoboda & Williams Exclusively Appointed to Sell Apartments in the Orelská 13 Residential Project in Vršovice
Svoboda & Williams was retained on an exclusive basis to broker the sale of apartments in the Orelská 13 residential project: a fully renovated Art Nouveau building in the old part of Vršovice, a few steps from náměstí Svatopluka Čecha square.
In the last decade, the Prague neighborhood of Vršovice gradually transformed itself into a dynamic part of town with a vibrant cultural and social life. The Orelská 13 residential project is continuing this trend. The Art Nouveau building from 1911 with a peaceful courtyard full of greenery was reconstructed according to a study by architect Tereza Čudová Ajmová (www.ta-architektura.cz). Architect Jindřich Starý (www.rangherka5.cz) designed the two atypical attic apartments. All of the improvements are based on the best architectural practices from the early 20th century while meeting the demands of contemporary urban living standards.
The Orelská 13 residence features 15 one-bedroom apartments ranging in size from 40 sq. m. to 58 sq. m., two larger apartments (one-bedroom and two-bedroom) with their own gardens, and two newly built attic apartments with galleries and terraces that face the courtyard. The project also includes a freestanding garden house with a surrounding plot in the courtyard. The units have smart layouts, replicas of original casement windows with insulated glass, replicas of double-wing entrance doors, and central heating. Each apartment comes with a storage unit in the cellar. The building will be completely refurbished, updated, and rewired, a new elevator will be installed, and the common areas and garden will be renovated.
Due to the prevalence of smaller sized apartments, Orelská 13 is ideally suited for individuals and couples who are drawn to and inspired by the unique atmosphere and endless lifestyle opportunities that Vršovice has to offer. The residence is situated on a quiet street just a few steps away from náměstí Svatopluka Čecha square, with a park and the Functionalist church of St. Václav, designed by the legendary architect Josef Gočár. Nearby Moskevská Avenue, which is full of restaurants, cafes, and shops, was revitalized in 2014 and is now the social center of Vršovice. Moskevská is connected to Heroldovy sady park and the reconstructed Rangherka House, also known as the Vršovice Castle, as well as the celebrated Krymská Street, which the The New York Times calls one of the 12 most popular streets in Europe. With its interesting network of cafes, bars, and galleries, it is a unique cultural microcosm.
The apartments will be offered in the white walls state (prior to the completion of the final surfaces) with the exception of the attic units, which will be move-in ready. The handover of the apartments is scheduled for March 2019 (1st phase – 1st to 5th floor), and October 2019 (2nd phase – attic apartments and apartments with gardens).
15. October 2018
Svoboda & Williams is the first Czech real estate agency to present a new project - the Šárecký dvůr residential park - in virtual and augmented reality. Svoboda & Williams will use virtual reality (VR) and augmented reality (AR) in its marketing campaigns for select projects in the future.
Imagine that you are entering into your new apartment. It’s not built yet, but you can walk through it and see and sense what the individual rooms are really like. You can look through the various standards and observe and compare colors, materials, etc. This gives you the opportunity to change the architect’s or designer’s plans that you don’t like and that you wouldn’t catch on a 2D plan or visualization. VR will help you save time and money.
“The opportunity to simulate physical presence in an as yet non-existent space makes virtual reality an ideal tool that facilitates communication between the architect, developer, real estate agency and clients, who may have a hard time imagining what a space looks like,” explains Marian Kolev, Marketing Director at Svoboda & Williams. “What’s more, augmented reality (AR) offers even more possibilities to scroll through user-friendly virtual models on a cell phone or tablet.”
VR is revolutionizing the real estate business. It enables the “physical” presentation of projects that are in the preparation phase and exist only “on paper,” including virtual apartment home-staging. It allows clients to go on a “real” visit to their future home, helping them decide whether to buy it or not. It allows developers and real estate companies to sell a higher number of properties in the pre-sale phase.
„Apartments in new residential projects have up to now been sold solely based on their listings ‘on paper,‘ almost like blind buys,“ says Marian Kolev. „The Šárecký dvůr VR presentation has persuaded us that virtual reality has a high added value in terms of real estate marketing, and so, from now on, for select larger projects it will be part of our standard offer of marketing services starting in the pre-sale phase.“
More about the presentation of real estate projects in AR and VR