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Public Relations

Jakub Mihálik
+420 724 485 974

10. April 2018

Premium Residential Market: Facts & Myths

Jana Volavková, a Senior Research Analyst at Svoboda & Williams, gave a talk at the Perspectives of Housing panel at the Real Estate Market > Spring 2018 conference. In her presentation called Premium Residential Market: Facts & Myths, she stressed that even in the times of high real estate prices, premium properties remain in strong demand.

The data collected by Svoboda & Williams reveals that the increase of the average price of Prague apartments is a result of the skyrocketing prices of mid-range apartments which have, according to available information, risen by as much as 50% during the last three years. In the same period, the price growth has been much slower in the premium segment, reaching about 24%, according to Jana Volavková. Nevertheless, the average sales price of "secondhand" apartments situated in Prague 1 is currently getting close to CZK 150 000 per square meter, in Prague 2 and 6 it´s around CZK 105 000 per square meter. Only in Prague 4, 9 and 10 the average sales price is below CZK 90 000 per square meter. Apartment prices in new residential projects are approx. 30-50% higher. The presented data is based on an analysis of a Svoboda & Williams sample, which only involves realized, i.e. not advertised prices.

A significant increase can also be seen in the Prague rental housing market. According to the Svoboda & Williams Rental Index, which has been developed in cooperation with the Faculty of Informatics and Statistics at the University of Economics in Prague, the prices in this segment have increased by 19.2% since the beginning of 2015. This new analytic tool can record the change of the price level more accurately than mere monitoring of the development of the average rental price. Moreover, it processes only data concerning realized rental transactions.

The growth of rental prices is a result of the increasing demand for rental housing among Czechs, which is, as Jana Volavková emphasized, caused primarily by the economic rise of millennials. This generation tends to be less interested in property ownership and favors the flexibility of rentals. Another important factor influencing the rental market is the rapid growth of sales prices of Prague apartments and the tightening regulations on mortgage loans imposed by the Czech National Bank.

Premium Residential Market: Facts & Myths

03. January 2018

Svoboda & Williams Newly Offers Home Staging Services

Svoboda & Williams newly adds home staging to the portfolio of its services. The purpose of home staging is to display a property´s true potential and thus secure a better market position for it when it is offered for sale or lease. This service is provided by Svoboda & Williams as a part of an exclusive cooperation and is offered free of charge.

The key aim of home staging is to make the interior of a property for sale or rent more attractive and get better photos for its marketing. This is usually achieved by means of design furniture, works of arts, flowers, curtains and other accessories. Using these, a home stager is able to present the target apartment, house, office or retail space in the best possible light. At the same time, home staging allows the possible buyers or tenants to see how the given property may look when furnished and thus understand its full potential. Few, after all, are able to visualize this in empty rooms.

In the initial phase of home staging, Svoboda & Williams provides an interior designer who proposes an optimal solution. Subsequently, the company lends furniture, works of art and other accessories and arranges a professional photo shoot of the property. The photos are then used as a basis of the new visual identity of the property and of the marketing campaign.

Svoboda & Williams provides home staging free of charge in select apartments, houses, offices and projects to those developers and private owners with whom the company cooperates on an exclusive basis.

Our Implementations:

Střížkovské výhledy residential project
U lužického semináře 2-bedroom apartment
Na Příkopě 15 Offices
Lázeňská N°4 Residence

Svoboda & Williams Newly Offers Home Staging Services

13. November 2017

What's New at FeelHome

The FeelHome by Svoboda & Williams brand recently sponsored the presentation of the Czech brand Meyto at this year's Designblok international festival and launched FeelLike – a new lifestyle project.

As a result of a cooperation between the Tvarmetal company from Vysoké Mýto, the D3 studio of the Academy of Arts, Architecture & Design in Prague (UMPRUM) and the Olgoj Chorchoj studio, Meyto, a new brand of design furniture, came into existence. At this year's Designblok, the Meyto brand presented two collections of chairs and tables, based on the Czechoslovakian pieces of school furniture which were used throughout the 1970s and the 1980s. The presentation was sponsored by FeelHome by Svoboda & Williams.

FeelLike... Artists, Interior & Fashion Designers and Architects

FeelHome also recently launched FeelLike, a new lifestyle project which allows you to visit – by means of short videos – the homes and studios of Czech artists, architects and interior & fashion designers. Thanks to FeelLike, you can discover how these creative people work & live.

What's New at FeelHome

11. October 2017

FeelHome by Svoboda & Williams to Sponsor Czech Design Brand

FeelHome will be a sponsor of the presentation of Meyto, a new brand of Czech design furniture, which is to be introduced at this year's Designblok international festival at the Prague Exhibition Grounds (Výstaviště).

The Meyto brand is the result of a cooperation between the Olgoj Chorchoj studio, the D3 studio of the Academy of Arts, Architecture & Design in Prague (UMPRUM), and the Tvarmetal company from Vysoké Mýto. The first project, pioneering a future collection which is to tell the story of Czech furniture, is the nostalgic Czech School Chairs collection. It will involve two types of chairs, one designed by Tereza Froňková with the Olgoj Chorchoj studio, while the other comes from Aleš Kachlík from UMPRUM. The collection’s design concept is based on the school chairs that were used in primary schools throughout Czechoslovakia. In comparison to the original pieces, the chairs by Meyto are significantly modified, both ergonomically and technologically, being completely adjusted to today's textures, color schemes, etc.

Designblok Prague International Design Festival will be held at the Prague Exhibition Grounds (Výstaviště) from the 26th to the 30th of October. It is the biggest festival of design and fashion in the CEE region and dates back to 1999 when it was established.

FeelHome by Svoboda & Williams to Sponsor Czech Design Brand

24. September 2017

CZK 183 900 Raised in SVOBODA & WILLIAMS CUP 2017 Tournament to Support the Tereza Maxová Foundation

On Saturday, September 23, the 5th annual charity futsal tournament, SVOBODA & WILLIAMS CUP took place at the Aréna Sparta – Podvinný mlýn in Libeň. Altogether 12 teams representing companies from the world of real estate and banking fought to win the Svoboda & Williams challenge cup. Thanks to scoring two goals in the final the bpd development team was the lucky winner. The amount of CZK 183 900 raised during the tournament will support the Tereza Maxová Foundation. The amount was symbolically handed over to Terezie Sverdlinová, the director of the foundation, and Renata Langmannová, the ambassador of the TERIBEAR project.

The participants of this year’s SVOBODA & WILLIAMS CUP were teams representing Accolade – Panattoni, bpd development, CBRE, Colliers International, CPI Property Group, CTP Invest, Cushman & Wakefield, Československá obchodní banka, Jones Lang LaSalle, Knight Frank, Sentient and the organizing Svoboda & Williams. The Svoboda & Williams challenge cup went to the bpd development team which beat the CPI Property Group team in the tournament's final. The bronze medal went to the Jones Lang LaSalle team. The best player of the tournament award went to Miroslav Koutenský from the bpd development team, while Jiří Žáček from the Svoboda & Williams team received the best goalkeeper of the tournament award.

Thanks to the voluntary contributions of the participating companies and the profit from the sale of the charity raffle tickets, this year’s SVOBODA & WILLIAMS CUP gathered the record amount of CZK 183 900, exceeeding the yield of last year’s tournament by almost CZK 40 000. The whole amount will go to the account of the Tereza Maxová Foundation, which helps disadvantaged and abandoned children, aiming to enable them to lead a healthy and safe life in a family environment.

The organizers managed to create a pleasant and welcoming event for the whole family. Fun activities for children during the tournament were provided by Pididomek, a family-style kindergarten and nursery (with an extended English lesson plan). Fans and players alike could enjoy refreshments provided by Prague Catering and take part in a charity raffle with valuable prizes, including two vouchers from Invelt for renting a car for a weekend (amounting to CZK 7500), and two vouchers for accommodation in PRAGUE STAY apartments.

The raffle prizes and prizes for awarded teams and individuals were kindly donated by sponsors of the tournament. Invelt, La femme MiMiRabbit GuidesCacao PragueSalon Petra MěchurováProsek Bobsleigh Track, TERIBEAR, La Cave D’AdrienChefparadeKLENOTA, KusKovu GalleryBrierley Bags100CLASS concept storeFOX GalleryBARBERLANDLázně PramenKino Pilotů, Virtual Room (VR pokojíček), BodyID, Zámek Dobříš, Gourmet services, Kalina Cuisine & VinsAtelier Kalina and PRAGUE STAY.


CZK 183 900 Raised in SVOBODA & WILLIAMS CUP 2017 Tournament to Support the Tereza Maxová Foundation

09. May 2017

FeelHome Launches Sale of Apartments in Lysolajské Údolí Villa Project

On the basis of an exclusive instruction, FeelHome by Svoboda & Williams launched the sale of apartments in the Lysolajské Údolí Villa project, situated amongst greenery, in a tranquil part of Prague 6.

The Lysolajské Údolí Villa project consists of a total of 5 apartments and one ground floor commercial unit in an elegant villa-house with attractive common areas and a garage. The intimate new building, inspired by Functionalism, will be sensitively set in the beautiful natural surroundings of the Lysolaje Valley and will offer premium apartment units with spacious dispositions and balconies with green views.

The desirable location of the Lysolaje Valley embodies the perfect choice for anyone who is looking for peaceful living close to nature and still within easy reach of the city center. The close surroundings of the villa-house feature the Housle natural site with an impressive gorge with rock walls and an educational trail. Moreover, the location boasts also a wide array of leisure time possibilities, including the CULS sports area and the Divoká Šárka nature park.

Scheduled completion date: Q1 2018

Official website of the Lysolajské Údolí Villa project

FeelHome Launches Sale of Apartments in Lysolajské Údolí Villa Project

09. May 2017

FeelHome Brand Relaunched with New Visual Face

The Svoboda & Williams real estate company has relaunched the FeelHome brand, which focuses on stylish affordable housing, giving it a new visual face. The brand relaunch involves a new logo and a website with fully responsive design.

"We were aiming to create a new platform for property presentation which would appeal to younger generations and thereby break the stereotype that real estate presentation is bound to be boring," said Daša Andrejcová, who is newly in charge of the business development of the FeelHome brand. "Even in the lower price range, we would like to offer the high standard of services which the clients of Svoboda & Williams are accustomed to," she adds, explaining the new concept of the brand.

FeelHome's new visual identity is based on emotions which people feel when at home. "The new concept of FeelHome reflects an innovative way of communication through graphic design using well-known emoticons tested by time. These familiar yellow circles nowadays constitute a global language for feelings which is why the empty and universal one has become the new FeelHome logo,“ explains Natalie Kuznetsová, the Art Director at Svoboda & Williams. In the FeelHome concept, emoticons are meant to evoke a specific kind of emotion, associated with a dream home, in the recipients.

FeelHome Website 


FeelHome Brand Relaunched with New Visual Face

06. March 2017

FeelHome was a Partner of the Apollo Music Awards

The FeelHome by Svoboda & Williams brand became an event partner of the Czech music critics’ award, Apollo 2016. The award ceremony took place on Thursday, March 2, 2017.

Since 2012, Apollo Awards have been given to outstanding music albums of Czech provenance and included albums created by such musicians as Bonus, Boris Carloff and Adrian T. Bell alongside bands like Please The Trees and Bratři Orffové (The Orff Brothers). The winner each year is chosen by a jury consisting of music experts. This year, Kovadlina, dné, Lazer Viking / Sabrehart, Lenny, Midi Lidi, Prago Union and Priessnitz were nominated for the Apollo Award. The majority of the nominated musicians and bands performed live during the award ceremony, which was held at the Royal theater in Vinohrady. The winner of this year's Apollo award was Ondřej Holý aka dné with his album These Semi Feelings, They Are Everywhere.

"We were pleased to be a partner of the Apollo Awards as they point out the interesting projects and musicians who, in many cases, stand apart from mainstream Czech music," commented Prokop Svoboda, the Managing Partner of the Svoboda & Williams real estate company which operates the FeelHome brand, on the partnership.

FeelHome was a Partner of the Apollo Music Awards

24. February 2017

Daša Andrejcová Joins Feelhome

Daša Andrejcová is a new member of the Feelhome by Svoboda & Williams team. She will oversee the business development of this brand, which focuses on stylish, affordable apartments and houses.

Daša Andrejcová gained professional experience in real estate working for 4 years as the Regional Marketing Manager for CEE in the Orco Property Group. She was responsible for the marketing of a real estate portfolio with a total value of more than EUR 200 million. Before joining Feelhome, Daša worked as a Sales Event Manager for Best Hotel Properties a.s., a holding of the J&T Finance Group. Alongside her native Slovak, she speaks English and Czech fluently. 

Daša Andrejcová Joins Feelhome

02. January 2017

Cyril Dejanovski Joins Feelhome

As of the beginning of 2017, Cyril Dejanovski has been named the new business director of the Svoboda & Williams real estate company which operates the Feelhome brand.

Before joining Svoboda & Williams, Cyril Dejanovski spent almost 3 years working for the VCES Property Development company. As a general manager, he oversaw residential projects, worth more than CZK 2 bn and, at the same time, was responsible for the development of the company in the Czech Republic and Slovakia. Cyril Dejanovski has a total of 11 years' experience in the field of real estate development, investment and consultancy, both in the commercial and the residential segment. His track record includes companies such as Deloitte, the Colliers International company, GE Capital Real Estate and Avestus Real Estate.

"In connection with the rapid growth of Svoboda & Williams, I had been feeling a growing need to pass at least a part of my responsibilities and powers to someone else," said Prokop Svoboda, Managing Partner at Svoboda & Williams, commenting on the appointment of the new business director. "Thanks to his know-how and rich corporate experience, Cyril Dejanovski proved to be the best possible candidate. What's more, we have managed to find a common vision of the future development and direction of the Svoboda & Williams and Feelhome brands," added Prokop Svoboda. 

Cyril Dejanovski Joins Feelhome

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